Coca-Cola Mission Statement – Strategic Management

I think The Coca-Cola Company has done an exceptional job with defining their mission, vision, values and goals. These items may not be listed under the appropriate titles based on the background information present in this module but the information has been provided within the titles that are listed on the company’s website. For example, the mission statement is listed under the focus on the market statement and the vision statement is listed under the mission statement. I feel as if this company has provided me with the direction of this company based on their mission statement. I am inspired by the vision of this company. The values of this company are values that represent a successful company. This company has set goals that will allow this company continued world success.This executive summary will start with introduction of The Coca-Cola Company. Second, I will identify The Coca-Cola Company’s mission, vision, values and goals. Third, I will critically evaluate each element for this company and show how it is in line with the background information for this module and that no changes are recommended or required. Fourth, I will show how each of the elements account for the stakeholder’s interests. Fifth, I will conclude this executive summary.IntroductionThe Coca-Cola Company has been around for over one hundred years and their manufactured goods are sold all around the world. A company does not survive for over one hundred years without an incredible map providing direction. This map is the company’s mission, vision, values and goals. Company’s mission, vision, values and goals (all taken directly from The Coca-Cola Company’s Website)Mission:Inspire creativity, passion, optimism and funVision:To refresh the world†¦.To inspire moments of optimism and happiness†¦.To create value and make a difference†¦.ValuesPeople: Be a great place to work where people are inspired to be the best they can be.Portfo lio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.Productivity: Be a highly effective, learn and fast-moving organization. Goals.Focus on needs of our consumers, customers and franchise partners.Get out into the market and listen, observe and learn.Possess a world view.Focus on execution in the marketplace every day.Be insatiable curious.Critical evaluate each element and show how it is in line with the background information This company’s mission statement provides a clear definition of what the company would like to do for the world. The company would like to inspire us and bring out the passion in us, while we are having fun consuming their products. In the article, State Your Business, it was  stated, â€Å"†¦.having a mission doesn’t guarantee winning. But not having one invariable spurs the opposite.† (Welch, 2008) The Coca-Cola Company wanted to do all they could to guarantee winning for their company so they created a strong winning mission statement.The vision statement tells us the vision this company has for the world. This statement paints a clear picture of what this company would like to do for the world through their merchandise. QuickMBA states, â€Å"The vision describes some milestone that the firm will reach in the future†¦.† (QuickMBA.com, 1999-2010).Values define and dictate the standards and rules of an organization, without them, there are no standards for the organization. â€Å"Core values will not change†¦.† (QUICKMBA.com, 1999-2010).If a company does not have any goals, how would you know the obje ctive of the company? Unlike the line used in the article from Fast Company.com, â€Å"Who needs a long-term strategy when everyone’s goal is simply to ‘get big fast’?† (Hammonds, 2007) Unlike this article, The Coca-Cola Company did set some clear goals for their company. This company’s goals tell us exactly what they would like to do for the world.Show how each of the elements account for the stakeholder’s interests All of the elements account for the stakeholder’s interests. Each of the four elements clearly defines the objectives of this company, telling us what the company would like to accomplish and or achieve. All of the accomplishments will bring success to the company, which equals income or money for the stakeholders. One example is when the goals state,   Ã¢â‚¬Å"Focus on needs of our consumers, customers and franchise partners.†This allows the company to provide the things required by consumer, which will increase pr ofits. Another example is listed in the values, â€Å"Maximize long-term return to shareowners while being mindful of our overall responsibilities.† This value states within its statement how it accounts for the stakeholder’s interests. Actually, each value listed, supports the interest of the stakeholder’s. The mission and vision statements are a map pointing in the  direction of great success for the stakeholder’s.ConclusionIn conclusion, I started this executive summary with a summary of why I support The Coca-Cola Company’s mission, vision, values and goals as they are written on the company’s website. Next, I provided an introduction which stated the order in which this summary would be written. Third, I will identify The Coca-Cola Company’s mission, vision, values and goals.Fourth, I critically evaluated each element for this company and showed how it was in line with the background information for this module and that no chan ges were recommended or required due to the support of the background information. Fifth, I will show how each of the elements accounted for the stakeholder’s interests. Last, I am concluding this executive summary.